1000 North 4th Street
Fairfield, Iowa 52557
Voice: 641-472-1145
Fax: 472-1164
E-mail: bri@mum.edu
For Immediate Release

Cynthia Stoehr
Tel: (641) 472-0955

Total Brain Tennis for Peak Performance

USPTA tennis pro and UCLA-trained neuroscientist
deliver a proven formula for effortless athletic

As highlighted in the April 2003 issue of Tennis
(School Spirit, below)

"No pain, no gain" is obsolete-it ignores proven
scientific findings on the human brain and physiology:

School Spirit

A boys' varsity team claims a winning mantra

The boys' tennis team at the Maharishi School of the Age of Enlightenment is on a roll. Since 1988, when the program began, the boys from Fairfield, Iowa, have won 16 Division 1A state singles, doubles, and team championships, tying the state record. More impressive, the program is fielded from a student body of 140 and competes against schools with populations of up to 1,400.

What gives these kids their edge? Maharishi boys' coach and USPTA professional Lawrence Eyre, 54, says it's the transcendental meditation (TM) that every student practices before and after class each day. Developed by the Maharishi Mahesh Yogi, TM involves sitting with eyes closed and thinking of a mantra for 20 minutes a day. The aim: a state of restful alertness beyond thinking and feeling.

The school claims TM has been a positive force for all of its teams, but none more than tennis. Eyre says TM helps his players learn how to allow unforced errors to "wash over" them and move on to the next point without getting upset or distracted. "seventy percent of a tennis match is between points, and whoever recovers better and can return to a steady state is going to do better," says Eyre, whose team is coming off its first undefeated season.

Don't try to sell top tennis coach Lawrence Eyre on the wisdom of "no pain, no gain." That principle is obsolete, he says. It ignores well-established scientific findings about the human brain and physiology. "Don't beat the body into submission; instead, harness the body's inner intelligence to promote peak performance," Eyre says, adding, "It works better to train without strain."

Exotic philosophy? Hardly. More like the cutting edge of sports training. And Eyre has the credentials to back it up. A Level 1 USPTA teaching pro, Eyre has 16 high school state championships in the past 12 years to his coaching credit, including back-to-back state triple crowns. He was Iowa Tennis Association Coach of the Year in 2000, featured in Sports Illustrated in 2001, and now highlighted in the April 2003 issue of Tennis Magazine.

Eyre has recently joined forces with UCLA-trained neuroscientist Alarik Arenander, Ph.D., Director of Iowa's Brain Research Institute, to promote "Total Brain Tennis for Peak Performance." The two are planning a national tour that includes speaking at high school and college coaches' clinics, tennis camps, resorts, tennis clubs, sports-science seminars, and USPTA-USPTR conventions.

Total brain functioning is the physiological basis for experiencing the Zone, says Arenander. The goal of Total Brain Tennis is to provide a new paradigm for tennis training that emphasizes 'outside-the-box'-but incredibly successful-training principles, such as "invest in rest for tennis success." Eyre adds that Total Brain Tennis offers balanced on- and off-court training tailored to an athlete's individual "body type" and proven techniques for developing total brain functioning. Yoga postures, pre- and post-match routines, and individualized diets and workouts are also employed to promote peak performance.

"Silence is the key to success in tennis. Surprisingly, over 70% of a tennis match is the silent time between points, games, and sets. This valuable time is grossly underutilized." Eyre says. "Total Brain Tennis provides simple, powerful techniques to regain and maintain physiological and emotional balance during all the silent transitions within a match. Skillful use of these silent 'gaps' gives players the best possible chance to perform at peak levels."

The Eyre-Arenander connection goes back over 30 years. Both men love sports. Both share an interest in the stress-reducing Transcendental Meditation technique and its documented ability to tap full mind-body potential. Both men teach at an accredited research university emphasizing meditation and mind-body balance - Maharishi University of Management in Fairfield, Iowa. Eyre, a Yale graduate, teaches social studies and coaches tennis at the university high school, while Arenander directs the university's Brain Research Institute. Both enjoy their pioneering role in raising sports training to the highest level.

"Peak performance depends primarily upon total brain functioning-the coherent, orderly expression of one's full potential," Arenander says. "Total Brain Tennis offers practical techniques that easily and naturally unlock this hidden potential. With this experience, all tennis players can enjoy playing and staying in the Zone."

For more information contact:
Cynthia Stoehr,
641-472-0955 or bri@mum.edu

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Swedish Physicians for Transcendental Meditation (SPTM)